A Manchester United fan drove from his Sheffield home to Aberdeen to begin an affair with a girl he had met on Facebook, only to discover it had been a hoax set up by a couple of Liverpudlian pranksters.
The prank also cost 39-year-old Stuart Slann his marriage.
Now Stuart has become an unfortunate internet star after a video revealing the elaborate hoax - accompanied by an embarrassing photo - and the entire phone conversation have been put onto video-sharing website YouTube and Facebook.
The recording contains further humiliating details of the hoax, and is NSFW.
During the phone call the lads tell him: "Do you recognise our voices Stuart?
"It's them Scouse lads who threw you in the pool. Do you recognise our Scouse accents?"
Stuart replies: "Yes I do mate."
The mystery Liverpool supporters tell him: "You've been framed", before bursting into laughter.
Stuart met the pair on a holiday in Cancun, Mexico, last November. According to the Telegraph, the three soon started giving it some gob about their rival football teams, and Stuart was subsequently thrown into the swimming pool by the Liverpool fans.
After returning home, they decided to further humiliate their victim, and set up a Facebook account featuring a Scottish woman called Emma, and exchanged emails and text messages with their target before inviting him to Aberdeen.
Stuart explained: "I'd been chatting to this girl on Facebook for about a month or so. I really thought she was genuine, and I had no reason to doubt it. On the night she asked me to Scotland I was on the road for about nine hours. And then when I got to this remote farm she sent me a text to say she was still in work.
"That's what made it worse, not only had I driven for nine hours, but I had to wait for about another three and a half hours for her to finish work."
"Then when I got the call to say it was all a hoax I just felt awful.
"If they had asked to drive to Manchester, Leeds or even Liverpool it wouldn't have been so bad and maybe I'd have seen the funny side. But to drag me all the way to Aberdeen was just cruel."
Stuart's wife Louise, 32, discovered the 'affair' last week when the whole story went public, and their marriage is now over.
Poor bastard. Story from insidesoccerworld.